Articles by Geoffrey NormanWhether you run a conventional business or an online operation or both you will know that your existing contacts and customers are like jewels, they are the golden nuggets of your business. The reason is of course simple, it is very difficult and quite expensive to get a new customer but it only takes imagination and commitment to keep one. Rather like a supermarket your list is where you get your sales orders and your wealth the only difference is that you actually choose what they can buy.
The internet marketers list is the single most important item in his armoury and is not that easy to build, in fact it is expensive in terms of time and resources. I’m sure the word traffic has not passed you by and lead capture or squeeze pages will be at the forefront of your mind constantly. The more lead capture pages you have and the more links you can point in their direction the stronger the list becomes and the greater the chance of a sale from your offering.
The easy thing to do here is list the endless so-say ultimate traffic generating technique or machine. Most of them are grossly overstated and they almost without exception are very narrow in approach. So I will spare you that. There are three main methods of building your list and everything you do falls into one of these categories.
The first is social marketing and it is free! Get yourself an account with all the high volume social networks. Twitter and Facebook are the two biggest and never forget to keep an eye open for new networks and get in early because this will provide you with a potential killing in terms of new contacts. Once you are satisfied you have all the memberships you need you must exploit each membership to the full. Never lose sight of the fact that you are guiding people to your lead capture page and that means whatever you put in your messages must incentivise them to visit.
OK, the next critical piece of social marketing is article writing and again, it is free. You can write articles specific to your market area and so long as you follow the publishers rules to the letter your articles can be read by literally thousands of people. The best way to learn how to do this is buy a book that teaches you how to write articles properly because poor copy gets nowhere, there is a big black hole somewhere that swallows them up. Use some of this work to include wording into advertisements in online magazines. They are generally free too.
Search Engine Optimisation, SEO, is the second method of getting people to your lead capture page. There is no room for a full explanation on ‘how to’ here but the principle it not always appreciated. Google and others have a huge influence on who visits your lead capture page. You need to know about Keywords and MetaTags. You need to know how to present yourself to the search engines in order to get to the top of your Google front page. Again make sure you do it right; buy a book.
Everything else falls into the third method. This is where you imagine you are throwing confetti around at a wedding and every piece that drops onto the bride or groom is a hit and all the rest was a good try. What you have do then is get close enough to make sure that most of it sticks and make sure you throw enough to achieve the required effect. So be everywhere, use all the tricks and capers you read about and try to get your links recognised by the search engines. So the more links that are clicked the more visitors you get the more the search engines will recognise you. The more you list will grow and at last you can get some sales.
To build a list and get huge volumes of sales you need the right platform and a tried and mature base from which to grow your business. To get access to the Affiliate sector as a vendor and an affiliate, draw on over 3000 products to promote and run a dynamic business from home. Get the very best mentoring and coaches. Access to over 200 training video sessions you need to visit Geoff Normans landing page, go to http://lifestyle-wealth.com it may be the best thing you ever do